Sitemap - 2025 - Strategic Seeing
The Market You Think You’re in Probably Doesn’t Exist
My book Red and Yellow Strategy. Chapter 7: Strategy and Trees
Good CEOs See the Distant Future. Great Ones Master the Near Term
My book Red and Yellow Strategy. Chapter 6: The Dark Side of Strategic Goals
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
My book Red and Yellow Strategy. Chapter 5: Fallacies in Strategic Goal Settings
We Threw Out Our Bold Vision — and Only Then Did Growth Begin
My book Red and Yellow Strategy. Chapter 4: What is business?
Four Questions to Boost Your Innovation
The book Red and Yellow Strategy. Chapter 3. Value Ecosystems and Value Waves
Space Rockets, Mushrooms, and Button Factories
Stop Competing on Features – Start Winning With Feelings
The book Red and Yellow Strategy. Chapter 2. Life is a marketplace of values
The Difference Between an Innovative Product and a Reindeer Sweater
Strategy That Works: 13 Commandments of Effective Strategic Thinking
Machines Don’t Belong Here — They Fail in Their Own Ways
Strategic Flexibility ≠ Spinelessness: The Myth About 'Agile Strategy'
Fake Marketing Leads to Real Failure
The Journey Over the Goal. The Thinking Over the Journey
An Ideal Spherical Cow: Why Strategy Fails Outside the Vacuum
Suffocating In Tech – Gasping For Value
Unlock Hidden Profit: Your Value Chain Goes Beyond Customers
The Business Paradox: the More You Think of Profit, the Less You Make
The Profit Paradox: Why Creating Problems Often Outweighs Value Creation
Want to create a new market? Focus on what others overlook
Bulls, AI, and Strategic Myopia
Winning customers isn’t enough: win the market instead
On Pantyhose, Taxi Cabs, and Billions
Don't Buy the Present by Paying With Your Future
5 Pitfalls of Data: Why You Should Bet on Intuition While Strategizing