Space Rockets, Mushrooms, and Button Factories
Choose the Right Business Growth Model
What we kill makes us stronger. How fast a company can develop depends not just on its innovative ideas but on how much chaos and disruption its leaders are willing to embrace.
Before crafting your strategy, decide what to destroy, when, how quickly, and who will make the final call.
You can choose from five growth models.
1. Button Factory
2. Conveyor of Button Factories
3. Space Rocket
4. Conveyor + Lab
5. Mycelium
In four, you decide the pace and nature of the necessary destruction in advance. In the fifth, you'll focus on creation; others will destroy.
The fifth one is new, and few leaders have even heard about it. But I’m convinced the future belongs to it – and here’s why.
Button factories don’t fly into space
In 2009, I revamped my company's strategy with a shiny new Big Audacious Plan. By April 2010, we were embarrassingly behind schedule. I blamed my executives. They blamed the market and overwork.
This is an exclusive additional monthly newsletter for paid subscribers. Upgrade to paid to read the full article.