This is the fifth audio chapter from my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism.
Find the previous ones here.
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In an idealistic world that economists like to describe in their books, businesses compete for customer attention by creating cheaper and better products.
I would like to live in such a world. But what I see every day contradicts this concept.
Businesses and customers pay the high price for fallacies that bias our strategic goal setting. Learn more from this chapter.
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