Four Questions to Boost Your Innovation
An Old Theory Powering Bold New Solutions
Here’s the third article in my innovation series. Read the first two parts here and here.
Would you like to charge your EV in under five minutes? Get a hot pizza in less than 15? Or use the priciest raw materials and still cut production costs? It’s more possible than it seems.
“The ideal device is no device at all, yet the function is performed.” Genrikh Altshuller, a Soviet inventor, coined this principle back in the 1940s. For years, it’s powered breakthrough innovations in hundreds of companies.
Altshuller studied thousands of inventions and saw repeating patterns. He turned them into universal principles and developed TRIZ — short for Theory of Inventive Problem Solving. He kept refining it until he died in 1998.
Many businesses use TRIZ to unlock innovation. You can, too — and in this article, I'll share some of Altshuller's ideas with you.
The magic of ultra-fast delivery
In April 2020, I was trapped in the country where I worked because I missed the las…