Unlock Hidden Profit: Your Value Chain Goes Beyond Customers
How Temu makes billions
Those who manage customer relationships become successful. Those who manage the whole value chain become invincible.
That’s why Amazon can’t offer prices as low as those Temu provides.
Chinese retail powerhouse
I bought two things on Temu, and both disappointed me.
The first item, a shoe dryer, didn’t work. Temu promised a refund but never issued it.
The second item – a kitchen floor mat – didn’t live up to the seller’s promises on the website.
Fool me once, shame on you. Fool me twice, shame on me.
So, I don’t buy on Temu anymore.
But the e-commerce behemoth doesn’t give up and keeps bombarding me with colorful Facebook ads for cheap swimming trunks, charging stations, and cat litter boxes.