This is the sixth audio chapter from my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism.
Find the previous ones here or buy the whole audiobook here.
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The dark side of strategic goals — the part they never told you about in management textbooks.
Edwin A. Locke and Gary P. Latham, the creators of Goal-Setting Theory, focused on the “bright side” of goals — how they inspire, motivate, and align people.
But Locke and Latham forgot to mention that strategic goals can also corrupt, mislead, and even drive people to cross ethical lines.
Their idealistic vision is challenged not only by academic research but also by real-world business experience — and that’s something you need to know as well.
That’s exactly what Chapter 6 of my book is about.
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