The Big Strategy Lie
Most of what you’ve heard or read about business strategy is a lie.
Most business strategies fail.
Pessimists give alarming statistics of a 90% failure rate. Optimists claim that ‘only’ 75% of strategies fall short.
Maybe you’ve been among that 75% as well.
Quote: “Only 2% of leaders are confident that they will achieve 80–100% of their strategic objectives.”
If I asked you to put all your savings into a project with a more than 75% chance of losing your capital, would you go for it?
Business strategy isn’t a bankrupt concept. But most executives and strategy experts misuse it.
They prioritize goals over action
They believe that strategy is a way to beat the competition, to win
They think strategy is a means to an end
They try to solve ‘me-problems’ instead of customer problems
They build their strategies on future assumptions that never come true
You don’t need a strategy. But you need strategic thinking. And this is what this newsletter is about.
I don’t deny the business strategy concept. But I will help you look at it from a different angle.
My Value Ecosystem Management concept is based on the fundamental principles that underpin every business – from a convenience store to Amazon and Tesla.
I have been working on it for over 20 years. For 13 of those years, I was the CEO and seven as an independent consultant. I have been working on boards of directors of companies in various countries for more than 12 years now. Everything I write about, I have done myself.
This concept is simple – you know everything you need to make your business, whether small or large, thrive in the long term.
Do you want to start thinking genuinely outside the box? Would you like to become a strategic thinker? Welcome on board.
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