This is the fourth audio chapter from my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism.
Find the previous ones here.
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In business, knowing point B and the desired moving pace allows you to make plans and allocate resources. If point B is far away, we call this ‘strategic planning.’
I don’t think this approach to strategic planning is wrong, although it is not very effective, as we will discuss in Chapters 5 through 9.
But it sounds reasonable as long as we think the first premise – a company’s purpose is short-term and long-term measurable success – is right.
It may sound counterintuitive or even crazy, but I’d like to doubt it.
Listen the chapter to learn more.
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