What do your customers want?
This is a new version of my weekly newsletter
Unpopular opinion on case studies in business
How to turn your mind outside out and find new ideas

February 2023

Leverage this psychological feature to boost your business
Ellsberg paradox
Lateral marketing is not a science, but it can help
What's your major goal as an entrepreneur?

January 2023

Why many business books mislead you
It is a part of our individualistic culture
Five steps to brainstorm about game-changing products
Turn off your laptop, leave your desk and interact with people face-to-face