This is the eighth audio chapter from my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism.
Find the previous ones here or buy the whole audiobook here.
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“Goals – decisions – actions” is the triad that has become an axiom over the years. However, no scientific study directly indicates that this way of thinking is more effective than others.
The "mission – purpose – action" scheme might be an alternative.
The "goals – visions – strategy" idea dominates in strategic management literature and has become a cliché that executives follow without even considering it. But nature did not give us a mind to blindly follow clichés. Just because many people use a concept or tool doesn't make them perfect. Think about it – how many traditional strategies have actually been successful?
Listen to this free chapter to find out more.
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