Nice article. It’s good to look at how existing markets are defined and identify the gaps, which can lead to new market spaces.
The data is often misleading. Take unemployment for example. Does it count people that don’t want to work, those who have given up and stopped looking, under the table deals, etc. The data often leads to faulty conclusions. Same with many areas of business.
Nice article. It’s good to look at how existing markets are defined and identify the gaps, which can lead to new market spaces.
The data is often misleading. Take unemployment for example. Does it count people that don’t want to work, those who have given up and stopped looking, under the table deals, etc. The data often leads to faulty conclusions. Same with many areas of business.