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Nice article. It’s good to look at how existing markets are defined and identify the gaps, which can lead to new market spaces.

The data is often misleading. Take unemployment for example. Does it count people that don’t want to work, those who have given up and stopped looking, under the table deals, etc. The data often leads to faulty conclusions. Same with many areas of business.

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Market data is always tricky. For instance, we now see that people buy fewer EVs than a year ago. What does it mean? Are those cars too expensive? Are people afraid of buying a car they can't fuel at any corner? Are high interest rates the reason? We always should dive deeper.

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