Seeking Product-Market Fit?
Lost Before the Game Began
The ‘product’ is a metaphor.
The ‘market’ is a metaphor.
Product-market fit is an illusion.
In 2007, Marc Andreessen coined the term ‘product-market fit’ in his blog post titled “The only thing that matters.”
Since then, hundreds of startup founders, business owners, and CEOs have expended megawatts of energy trying to achieve something that knowingly made no sense.
Great product killer
What would you say about a company that launched 293 (!) failed products in 20 years or more than one flop per month?
Yet, it’s considered successful, and you use its products daily.
Its name is Google. Here, you can find the so-called Google Graveyard, a website listing those products.
Google has killed more products than many others have created.
You could say these 293 products failed to achieve a product-market fit, whatever it means.
But I believe we should look at it from another perspective.
The 'market' is an illusion
People in my home country like a funny toast:
“My gr…