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I agree 🎒. Execution IS key.

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It is

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My favourite phrase was, some years ago: "The excellence resides in the execution".

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Another company that used strategy to lead in their area: Four Seasons. Well documented in many places, and they've led in luxury hotels for years.

I see millions spent on execution every day.

It's not either/or – you need both great strategy and great execution.

And it's true acquisitions are one of the hardest things to pull off – I've been through some bad ones, as most of them are.

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Many thanks for the comment, Michael.

Execution is key. A company that can deliver value to its customers day in and day out can stay afloat long enough to craft a new strategy.

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Only 2 integrations?

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At least he says so in the book

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