How an audacious strategic goal can crush a great company
Having an aspirational goal is good, but they have a way of becoming a ‘must do’ requirement. Heads will roll if we don’t hit it.
A direction that’s constantly adjusted is better, but it’s hard to convince some people.
Having an aspirational goal is good, but they have a way of becoming a ‘must do’ requirement. Heads will roll if we don’t hit it.
A direction that’s constantly adjusted is better, but it’s hard to convince some people.