How to find out what your customers really want
I couldn’t agree more.
One complication in B2B is when the customer consists of multiple groups - end users, IT, marketing, production, etc. - each with their own interests.
We need to research all of the groups. It makes the job harder, but it also gives a chance to compete
And inside the groups, or in different offices.
Hello Svyatoslav,
I enjoy the content, thank you! That's why I subscribed to the strategic thinking newsletter. I did it before July 15th, but I couldn't find where to download your book from. Any help? Thanks!
Hey, Iliana,
Sure, you can download the book here: https://drive.google.com/drive/folders/1_klaVNQ3krN_e0IvTR3yI7SHi8FgB16M?usp=share_link
I couldn’t agree more.
One complication in B2B is when the customer consists of multiple groups - end users, IT, marketing, production, etc. - each with their own interests.
We need to research all of the groups. It makes the job harder, but it also gives a chance to compete
And inside the groups, or in different offices.
Hello Svyatoslav,
I enjoy the content, thank you! That's why I subscribed to the strategic thinking newsletter. I did it before July 15th, but I couldn't find where to download your book from. Any help? Thanks!
Hey, Iliana,
Sure, you can download the book here: https://drive.google.com/drive/folders/1_klaVNQ3krN_e0IvTR3yI7SHi8FgB16M?usp=share_link