Ride The Value Wave: Turn Your Business into a Value Engine
Think About ‘Horizontal’ Value Waves Instead of ‘Vertical’ Strategies
Would you use an ancient stone battle axe to build a modern house? Hardly likely. Yet, we still employ strategic tools created many years ago for managing armies, not businesses.
But the Six Value Waves concept helps solve this problem.
To wake up a dinosaur
Electronic impulses travel through your neural system at a speed of 8 meters (27 feet) per second. When you accidentally touch a hot oven, your body reacts in a fraction of a second.
But diplodocuses, long-necked herbivorous dinosaurs, were 50 meters (160 feet) long. If you bit one by the tail, it would take the neural signal 12 long seconds to go to its brain and back. So, predators had enough time to make a getaway with a chunk of Diplodocus meat in their teeth.
No wonder these giant creatures were extinct.
I always recall this story when dealing with some large corporations as a customer. They function like large armies of Napoleon Bonaparte’s time – or like Diplodocuses.
Their management is too top-down…