4 Comments

Absolutely. It’s a dynamic, flowing, and ever-changing environment. Static plans won’t work.

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Plans in their conventional form are static by nature. They work only on some conditions that are rare in the business world.

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Well said. I like the idea of three distinct models - I have never done the second one explicitly but I believe that with more time, it could be helpful.

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Many thanks for commenting, Francis. This way or another, we all create such models, at least in our minds.

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