Business strategies. I help companies from various domains and industries develop new business strategies that help them grow and develop. The most common term is 'business strategy.' There are big consulting firms that do the same, such as McKinsey, Bain, PWC, and many others. My business is much smaller, but the purpose is the same – to help a company (any company, from any industry) find a new way to expand and develop. For instance, I helped numerous companies from many countries re-formulate their visions and strategic goals, re-evaluate and change their business models to become more successful.
It’s important to understand these categories so you can create a layered approach that may involve targeting some more than others and perhaps writing some off.
It is very important. But many executives believe that strategy is a set of high-level decisions like 'We will enter the Chinese market (or American martek, or Indonesian market), and that only then should we start thinking about customers and their needs. Huge mistake.
It’s important to understand these categories so you can create a layered approach that may involve targeting some more than others and perhaps writing some off.
Hi, the translated article is here:
https://emprender.substack.com/p/conoce-a-tus-no-clientes
I like the segmentation Svyatoslav, clear simple descriptions (and the targeting observations are helpful too!)
Many thanks for the comment, David!
Svyatoslav, could you explain what kind of business you run? I'd like to understand who could be your customers and non-customers.
I am a strategy consultant. I help businesses craft new strategies.
What kind of strategies? Could you give me an example?
Business strategies. I help companies from various domains and industries develop new business strategies that help them grow and develop. The most common term is 'business strategy.' There are big consulting firms that do the same, such as McKinsey, Bain, PWC, and many others. My business is much smaller, but the purpose is the same – to help a company (any company, from any industry) find a new way to expand and develop. For instance, I helped numerous companies from many countries re-formulate their visions and strategic goals, re-evaluate and change their business models to become more successful.
Got it, thank you.
Interesting breakdown. Good work.
Thank you very much for the feedback
It’s important to understand these categories so you can create a layered approach that may involve targeting some more than others and perhaps writing some off.
It is very important. But many executives believe that strategy is a set of high-level decisions like 'We will enter the Chinese market (or American martek, or Indonesian market), and that only then should we start thinking about customers and their needs. Huge mistake.
It’s important to understand these categories so you can create a layered approach that may involve targeting some more than others and perhaps writing some off.
Great, many thanks!