The real game starts with listening to consumers. They'll tell you what they need, what they hate, what they can’t find anywhere else. That’s where the disruption should also start. Reinventing the wheel is pointless unless it takes someone somewhere they didn't know they wanted to go.
Many thanks for the comment! When I start a new strategy project, I insist that all top executives should make at least 5 customer interviews each. It changes their worldviews, sometimes it turns them upside down
I like your concluding remark: "A disruptive innovation is one that changes customers’ lives for the better but doesn’t force them to radically alter their habits." Spot on! Thank you for giving great examples to explain this complex topic.
FELICES GOOD CEOS FOCUS ON DISRUPTIVE
Thank you very much!
Thanks for the article. New isn’t always better. There has to be more for change to take hold.
As someone who's launched many products that no one wanted to buy in my life, I totally agree.
Great problem focused post!! Thanks, David
Many thanks for your feedback, David!
The real game starts with listening to consumers. They'll tell you what they need, what they hate, what they can’t find anywhere else. That’s where the disruption should also start. Reinventing the wheel is pointless unless it takes someone somewhere they didn't know they wanted to go.
Many thanks for the comment! When I start a new strategy project, I insist that all top executives should make at least 5 customer interviews each. It changes their worldviews, sometimes it turns them upside down
This. One of the most leveraged things one can do.
I like your concluding remark: "A disruptive innovation is one that changes customers’ lives for the better but doesn’t force them to radically alter their habits." Spot on! Thank you for giving great examples to explain this complex topic.
Many thanks for your support!