Fast Service As A Business Model
Leverage this psychological feature to boost your business
Time is money
Benjamin Franklin, Advice for Young Merchants
Imagine you buy a smartphone online. After some research, you choose a brand and a model and push the “add to cart” button. Then you get your purchase paid, and the store informs you that it will deliver it the day after tomorrow.
It seems perfectly normal for most of us.
But Amazon is reported to expand same-day delivery options, and Target invests $100 million to expand next-day delivery over the next three years.
“The strategy is one way for retailers to compete with Amazon’s massive nationwide logistics network that offers same-day, next-day and two-day delivery,” said Tom Enright, an analyst at research firm Gartner Inc. “The key thing they’re all trying to chase is shipping small parcels over the shortest possible distance,” Mr. Enright said.
Amazon, Target, Walmart, Best Buy Co., Nordstrom.Inc and many others invest big sums to fast delivery for a reason. They know that people hate to wait. You can use this human feature to …