Your strategy will fail. And this is not a disaster.

According to Harvard Business Review, 60–90% of strategic plans never fully launch. Up to 90% of companies don’t hit their long-term goals…

Strategy — map it out yourself

According to Harvard Business Review, 60–90% of strategic plans never fully launch. Up to 90% of companies don’t hit their long-term goals, and there is an opinion that businesses should resort to a short-term approach, be “agile,” etc. But long-term thinking and planning are here to stay.

Why do we make plans and set goals? The most common answer is “to achieve results.” Many education systems, from schools to MBA programs, teach us that means goal setting, planning and implementing. That’s the process. And the number one indicator of the process’s efficiency is the extent to which the objectives are achieved. For instance, C-suite incentive packages are often framed against accounting results. I call it the “business plan approach.”

Every move a company makes influences the situation in the market, speeding up changes

But this concept conflicts with two trendy ideas one can find in numerous articles and books on business:

1. The future is unpredictable. Eve…