You Need To Run Faster Than Your Friend, Not The Bear
The strategy doesn't have to be fascinating
One day two friends went into the forest and suddenly saw a bear. The bear also noticed them from afar and started running towards them.
One of the friends began to tie the laces on his sneakers.
– Do you hope to run faster than the bear? – the other friend asked him.
– No. I am going to run faster than you.
Do you need a disruptive strategy?
I conduct several strategic workshops with different teams per month. We look for new strategic ideas, concepts, and approaches. And each team dreams about devising disruptive products, business models, or strategies.
And it happens rarely.
The participants are often disappointed with that. But I can't entirely agree with such a viewpoint.

Business magazines and entertainment
What movies do you like? I can not know that. But what I do know is what movies you dislike – boring ones. Every filmmaker knows that their main job is to entertain the audience.
Nobody likes boring films.
And nobody likes boring books and art…