Strategic Seeing

Strategic Seeing

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Strategic Seeing
Strategic Seeing
You Don't Measure What You Offer Your Customers

You Don't Measure What You Offer Your Customers

Though it is the most important metric

Svyatoslav Biryulin's avatar
Svyatoslav Biryulin
Jun 06, 2023
∙ Paid
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Strategic Seeing
Strategic Seeing
You Don't Measure What You Offer Your Customers
3
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What's the difference between a $4 wine glass and a $40 one? Does the same wine taste better in the latter? 

Is a luxury car ten times better than one that is ten times cheaper? 

We all know that businesses should create value for customers to earn profit. And you are, for sure, also familiar with the "value for money" concept. If you want to ask for more money, offer more value.

But what is "value," and how to measure it?

Photo by Sebastian Herrmann on Unsplash

Wine glasses and value

Imagine a person choosing wine glasses. How does she do it?

First, she realizes that she needs them. Maybe she's just bought a new flat, or her husband has broken the last glass in the house. She goes to a store and sees a lot of different glasses on the shelves. Which one will she buy?

The answer is obvious – the one that, she believes, will bring the most value to her. She may be proud of her frugality if she buys the $4 one. On the other hand, if she opts for the $40 one, she may expect her guests to apprecia…

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