What is “Doing Business”? Part 2
Business is not (only) about making money
Do you know the answer?
Business is not (only) about making money
Henry Ford once said that the employee gets the money paid not by the manager, but by the client. The manager only passes the money. It’s a beautiful thought, it is a pity that few of us remember it. When I start working with a new company and I have my first interviews with key people, I ask them about the consumer. And most often it turns out (especially it happens for some reason in companies whose websites say that their credo is «customer focus») that the client for them is just someone’s smiling face in the second to last slide of the corporate presentation. Abstraction. They say someone once saw him and even talked to him, but that was a long time ago.
In all honesty, I am sure that most companies (and yours is perhaps no exception) treat a client as a walking purse with extra money. The mission of such companies is to relieve him of this burden by selling him something and getting a profit. Often there are no thoug…