What is “Doing Business”?

Why do we always give the wrong answer?

Red and Yellow strategy

Why do we always give the wrong answer?

In my youth, I was briefly interested in the game Dune 2. When you start the episode, you have only a small part of the game universe available for you, the rest of the world is covered by a black «mist». You have a minimal set of resources that you can enhance by earning money and developing. When power is gained, you extend the visible frontiers of the world and attack enemies (unless they attack first). The goal of the game is to defeat opponents and win their resources. At your disposal you have an army of perfect, dutiful soldiers and employees who are performing only the functions specified in the algorithm.

I don’t know if the authors of classical works on management played Dune 2, but sometimes it feels like that’s the way they see the world. The market is the battlefield. Players (companies) compete for resources (labor and capital), and the combat mission is to destroy competitors. In this universe, bullets are fly…