What does Mr. Musk do wrong?

He ruins a fundamental principle

He ruins a fundamental principle

It is not the first case of this kind in history. Many years ago, Stephen Elop, a Microsoft executive who was sent to Finland to manage Nokia (which Microsoft had acquired not long before that), also sent Nokia’s employees an 1100-word message in which he said, “we are standing on a burning platform.” It was his way to get staff members to the massive shifts in the company’s strategy and to convey that he wanted them to work harder and be ready to make (or accept) painful decisions.

Elon Musk did it several times in Tesla in SpaceX, and it apparently worked. But I am afraid it won’t work in Twitter. And not because Tesla and SpaceX were startups, whereas Twitter is a company with history and culture.

Any relationship is an exchange, and working relations are no exception.

At home, we want to exchange love and warmth for love, warmth, and support.

At work, we would like to exchange our hard work and commitment for a decent incentive package, respect, career …