We still need good old long-term thinking

“Fast-changing world” is a dangerous myth

“Fast-changing world” is a dangerous myth

I have had dozens of conversations with entrepreneurs who tried to persuade me that long-term thinking, strategizing and planning become redundant and invaluable in our “fast-changing world.” For me, it is nothing more than an excuse to avoid a complicated job.

Predictably changing world

Booking dot com, a Dutch online travel agency (OTA), was founded back in 1996. In 2019, before the pandemic severely hit the travel industry, its revenue reached an impressive number of 15,7 billion US dollars. But 12 years earlier, in 2007, it was ten times as less. It may seem that OTAs ate the world, but, according to some sources, they have captured not more than 40% of the total global travel market (hotels, airlines, packaged tours, rail, and cruises). They, beyond doubt, have revolutionized the industry, but they didn’t do it overnight. The first bitcoin was mined in 2009, but its price surged only in 2017.

People love acronyms. There are few journalists an…