There are only six ways to develop a company

And things called “strategies” may have nothing to do with it

Don't let dubious business terms confuse you

And things called “strategies” may have nothing to do with it

2001 became the last year in history when the global sales of the photographic film raised. In the following year, the sales started to decline — at first slowly, then sharply. The era of digital devices dawned. At that time, the photographic film market was divided between two companies — Kodak and Fujifilm. Despite some speculations in the media and in some books, both firms were led by competent managers able to think strategically. They saw the industry’s future clearly, and both enterprises’ leaders launched diversification programs to find new ways to earn money in the digital epoch. Kodak invested in solutions for photo — digital cameras, booths for printing pictures, websites for exchanging them, etc. — and, as you know, the company failed. In FujiFilm, they opted for other solutions — the company’s leadership built its future around films and technology — and they kept afl…