That is NOT a strategy!
Some people misinterpret the term
Between dream and strategy
Some people misinterpret the term
Some years ago, I was invited to participate in a one-day strategic workshop organized by a major company. I was a little bit confused by the duration of the event (one day), which goal was declared by the CEO as “to define a new strategy,” especially considering that more than thirty executives were invited. I believe that the formulation of a new strategy needs collecting data and many broad discussions among top managers, and one day wouldn’t definitely be enough. But I was invited as an independent observer, so I decided to accept the invitation.
The company consisted of six divisions, and the head of each took the stage for forty minutes to present a division’s strategy. All the presentations had the same structure: the current statement of a business, key goals, and arrangements a unit’s leadership intends to make to reach the goals. And the latter raised many questions from my side. Among the initiatives the leaders anno…