Strategy Of a Nested Doll
Strategic Thinking and System Thinking
Since 2007, when Steve Jobs presented the first iPhone, customers have been buying less and less chewing gum – year by year.
If you think it was merely a coincidence, you're wrong.
According to some findings, people used to buy chewing gum while standing in supermarket checkout lines out of boredom (in supermarkets, it is usually displayed in the checkout area).
But now they don't get bored – they have smartphones to distract themselves. They don't watch at the displays, they watch at the screens.
What is the connection between Taylor Swift's popularity and the sales of plastics compounders? According to many different sources, 'swifties,' as Swift's fans call themselves, wear adult diapers to her concerts so they don't have to take a bathroom break.
And plastics compounders are used in diaper manufacturing.
The world is a system, and its parts are interconnected and influence each other. And we need to take this into account when developing a business stra…