Strategy Isn't a Google Maps Route
The 'A to B' Metaphor as an Example of Linear Thinking
In strategy, there is no point A – where you are, and point B – where you want to get.
This approach only works if you're planning an outdoor picnic.
Analysis paralysis
In 2017, I joined a board of directors as an independent director. The chairperson said they needed a fresh pair of eyes.’
The very first meeting I attended was devoted to the company’s strategy.
The CEO presented the slide deck, which I found very convincing. The team answered all the crucial strategic questions.
But others were slow to applaud.
‘I believe the current situation hasn’t been analyzed carefully,’ said the chairperson. Other directors agreed (except me).
We saw a more detailed analysis at the next meeting, but it wasn’t enough for the board members.
After the fourth meeting ended the same way, I decided I had enough and quit.
They didn’t need ‘a fresh pair of eyes.’ They needed therapy for analysis paralysis.
Analysis paralysis is a serious corporate disease. You may notice its symptom…