Strategy Is the Story of a Company Written About Its Future
Five days a week, I share short notes on business strategy on Substack Notes and LinkedIn. Here’s the collection of the best notes from 2024. Find your New Year’s gift at the end of the article.
“You don’t rise to the levels of your goals. You fall to the levels of your systems.” James Clear, ‘Atomic Habits’. Business strategy is not about setting bold goals. It's about building a system that enables growth and development.
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When executives say they don't have time for strategic thinking, they're akin to parents who say they don't have time for their children or spouses who don't have time for each other. They will all regret it eventually.
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Your best customers are not the most generous, the richest, or the most numerous. Your best customers are the ones for whom you can create more value than your rivals.
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Love your customers. They are the only stakeholders who bring money into your business. All the rest take it away.
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First and foremost, strategy is a share…