Strategy is not an analytical exercise
Why many business books mislead you
If you put all the books on management and strategy in one stack, it'll reach the Moon. Books on business and money are in the top-5 bestselling eBook categories on Amazon. Scientists thoroughly studied all aspects of corporate life, from marketing and finance to leadership and supply chain.
But still, so many businesses fail. And one of the reasons is that many business book authors use an inappropriate method to study business success.
The scientific method
Is the Earth round? We take the notion for granted. But in 1632, Galileo Galilei had serious problems with the catholic church after publishing his book Dialogue Concerning the Two Chief World Systems. In this book, he described a heliocentric world. Today a person who doubts this theory looks weird – at the very least. However, in 1632 Pope Urban VIII didn't think that was a good idea. And Galilei spent the rest of his life under house arrest.
We don't question the concept because it was prov…