Strategy is about today

Don’t let yourself be too distracted by the future

Don’t let yourself be too distracted by the future

It may seem strange to read this headline in a blog of a person who has written so many articles about the future and foresight, but it is not clickbait. The problem is not only that we are inferior future thinkers (read more here). The future is not something that will happen tomorrow; it is something we create today.

Up to 75% of startups fail. Of course, the reasons are different, but after meeting hundreds of entrepreneurs in my professional life, I can take a risk to assume that some unsuccessful businesspeople focus on the future too much.

We are all overwhelmed by thousands of articles and books on the “fast-changing world.” It may seem that if we stop thinking about the future for a second, the rapidly moving world will overtake us. “Move faster, change faster,” business gurus urge us. But what does the word “change” mean? It means we need to do something different today than we did yesterday. And then, maybe, the world of tomorr…