Strategy as an agreement
The most important agreement in a company's life
Strategy — map it out yourself
The most important agreement in a company's life
Perfect couples sometimes split up because of the same reason that some companies fail.
Strategy and changes
Many years ago, I was a CEO of a processing plant. When I joined the team, the company wasn’t in good shape, and it was losing customers, market share, and cash. The board invited me to change the situation. The first fast measures helped us stabilize the business, but stability doesn’t necessarily mean growth. We needed to find a way to regain our market position and become stronger.
The solution was found relatively quickly. All our competitors tried to find a way to increase their markup by producing and selling more expensive versions of the core product: building materials made of plastic. But when it comes to plastic, it’s hard for customers to believe that a “luxury” product can be manufactured not of natural raw materials. So, only few of them were ready to buy fancy plastic planks, whatever good…