Strategic thinking trap
You will change your future as soon as it comes
You will change your future as soon as it comes
In 2009, when my company was struggling with the financial crunch consequences, our team devised a new strategy. We found a way to a new market segment where our competitors didn’t even try to work. We modified some of our products for the new market and believed that we created a game-changer — a new product and new business model. We didn’t even realize then how right we were about that. We changed the game, but it didn’t make us happy or more successful.
The conventional strategic planning approach implies that a company’s leadership somehow “sees”, or “predicts” the future and prepares the company by providing some changes in the organization’s business practice. A lot of research proves that it rarely works well, only few strategic plans help businesses reach their long-term goals. Many observers believe that future unpredictability is the key issue. Yes, the level of uncertainty is very high nowadays, but it is only a part of the pro…