Strategic Thinking As The Apotheosis of Selfishness
Could we look at it from the opposite side?
Ryan Bingham had a firm strategy. A frequent flyer, he had a long-term goal – to earn ten million frequent flyer miles with American Airlines. Ryan's concept aligned with his life philosophy, which he poetically called "What's in Your Backpack?"
He even conducted seminars with the same title, where he taught people to live a life free of burdensome relationships and material possessions. Always alone and free, with a small faithful backpack on your shoulders.
Those of you who watched this movie, Up In The Air, know the end of the story. George Clooney's character got what he wanted, but it didn't make him happy.
The movie industry likes to make such films once in a while – in contrast to a landslide of movies about success. Bingham was too self-centered and was punished by fate.
It may sound strange, but similar things happen in the business world.
Strategy is about success. Is it?
Most strategic notions, terms, and metrics are egoistic by nature. For i…