Strategic Seeing

Strategic Seeing

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Strategic Seeing
Strategic Seeing
Seven Deadly Sins of Strategy
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Seven Deadly Sins of Strategy

Don’t be a sinning strategist

Svyatoslav Biryulin's avatar
Svyatoslav Biryulin
Apr 16, 2024
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Strategic Seeing
Strategic Seeing
Seven Deadly Sins of Strategy
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Changing our life for the better is simple – we all know what to do.

But the world is full of temptations and distractors.

So, we unconsciously lose our way.

When we strategize, our intentions are always good at first. But then, temptations and distractors can lead us astray.

So, falling into one of the seven deadly sins of strategic thinking is easy.

These seven sins are:

  1. Selfishness: Customer neglect

  2. Greed: Shareholder-focused orientation

  3. Naivety: Strategy as a list of goals

  4. Myopia: Ignoring of processes

  5. Laziness: One-page strategy

  6. Arrogance: Overly dense document

  7. Fuzzy thinking: Vague wording

1. Selfishness: Customer neglect

On January 5, 2024, Alaska Airlines operated the flight 1282 to Ontario, California, from Portland on a Boeing 737 MAX 9. At 16,000 feet, a panel that plugs an emergency door ripped away leaving a gaping hole in a cabin full of passengers. Fortunately, no one was killed.

On March, Boeing overhauled how it paid employee annual bonuses, The Wall St…

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