Before you begin reading the article, please note that at the end of it, you’ll find some additional links to exciting publications and a link to my FREE presentation, “Types of customer needs and values.” It contains some useful tips on how to use the Needs and Values concept for your business.
Have you ever faced poor service? Have you ever bought products that turned out to be of low quality? Have you ever tried to use websites that seemed to be created to torture users?
Chances are it happened because of profit. But there is good news – we can use it to turn our business thinking inside out and create some new things.

Profit, only profit, and nothing but profit
Some businesses, such as Facebook, Amazon, Twitter, and many others, used to enjoy the early golden days when generous investors backed them. And the shareholders didn't ask them to earn a pr…