Reducing waiting times as a strategy
Don't miss a business opportunity
Don't miss a business opportunity
A young, recently married couple moves to a new flat. The wife is unsatisfied with the kitchen furniture, so they start looking for a new kitchen set. It takes them several weeks to make the final decision, and, eventually, they make the advanced payment and are told that they need to wait for six weeks. Initially, they believe it will be exciting waiting, but by the end of these weeks, they are upset and frustrated. The young couple would prefer to get a chance to enjoy their new kitchen earlier.
What makes Uber and similar applications so attractive, except for a user-friendly interface? Their users can start their rides minutes after they push a button. Nature gave us desires and wishes which motivate us to work, create, make friends, cook, fall in love, etc.. But nature didn’t mean we must wait patiently until they are fulfilled. Look at small children — if they want something, they demand it right away, and if they receive it, they express their di…