My newsletter – relaunch
This is a new version of my weekly newsletter
Every week I will send you a new article on strategic thinking. And there will be a lot of content on the topic, including materials available only here – one weekly video, some tweets, and many other things (find it at the end of the message). Just a kind reminder that you may download the first brief presentation on customer needs and value here.
Next week I will send you a useful template for brainstorming about your customers' needs, so don't miss the message the following Tuesday.
So, let's get started.
Why Strategic Thinking and Action Outweighs Strategic Planning
Be careful with your long-term plans
How do you build your long-term plans?
The theory teaches us that we need to follow a classic formula:
Analyse
Forecast
Set long-term goals
Plan long-term
Plan short-term
Act
And it rarely works when it comes to business strategy. Some sources show that up to 90% of strategic plans never fully launch. Many researchers blame bad execution for that. But from my experience, the approach itself i…