Mission statement — a practical guide
Answer four crucial questions
Strategy — do it yourself
Answer four crucial questions
When the characters of the Silicon Valley series present their products, they talk about customer experience or disruptive innovations, but at the end of their speeches, they, as if they almost forgot, mutter something like “And we, of course, would like to make the world a better place to live.” They say it as if it is obligatory, and, from my point of view, it sounds insincerely.
Some believe that mottos such as “make the world a better place to live” can motivate people and spark innovations. But many of us were raised in cultures where such bold and loud statements are frowned upon. I have conducted many strategic workshops in different countries and have seen that frequently people feel it difficult to admit and accept that their work changes the world for the better. “Our firm is not an international giant like Google or Apple,” they say. “We don’t change the world, and we only sell nuts and bolts (beverages, car parts, coffee…