"Market Need" Is a Nonsense. Markets Don't Want Anything. But People Do.
What do your customers want?
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Statista informs us that 35% of startups fail for the reason they call "no market need." I trust their numbers, but I can't accept the term "market need."
Markets don't have desires or needs. People have.
Markets can't be satisfied or disappointed. People can.
Companies don't sell their products "in the markets." They sell them to people.
So, "no market need" should be renamed as "people don't like it" or something like that.
"Third is the word" – the epic failure of a marketing campaign
In the 1980s, the owner of the restaurant franchise, A&W, launched a new 1/3 pound burger to compete with McDonald's 1/4 pound burger or 'Quarter Pounder.' A&W launched a 'Third is the …