Life Strategy Trap
Strategy is NOT about success
The year is coming to an end, and this time I would like to talk about life strategy and goals.
I’ve been working with entrepreneurs for years. Our discussions always start with business matters. But we switch to another topic sooner or later – their personal goals and strategies.
And here is where the problems begin.
When I ask them about their life goals, they most often mumble something like ‘to become rich and successful.’
And I believe this is a totally wrong idea.
Get off the Hedonic Treadmill
Jack was a poor man. But in 1978, he suddenly won a big sum in the Illinois State Lottery. His material problems ended. He became rich by the standards of the time.
A year earlier, another man, let’s call him Mitch, became a victim of a car accident. He had to use a wheelchair for the rest of his life.
Then, a trio of researchers at Northwestern University and the University of Massachusetts asked Jack, Mitch, and some other women and men in similar c…