How To Create New Ideas
Lateral marketing is not a science, but it can help
What ideas do you call “creative?” Commonly we use this term in business to describe unconventional solutions and products.
For instance, the Uber app was an offbeat solution to an old problem — how to call a cab fast and without hassle.
It may seem that such creative ideas pop up on their own or come to originally thinking people’s minds only. But some tools can help boost creativity, and lateral thinking is one of them.
