Sixteen basic needs and strategy
What do your customers need?
What do your customers need?
Customers’ needs is the topic that pops up regularly in our strategy games and meetings. That’s not surprising because the only way for any company to survive and thrive is to fulfill these needs. Yet many misconceptions exist concerning human needs.
Imagine that you’re a CEO of an IT company. Do your customers need, say, user-friendly software? No, they don’t.
If you work for a processing plant — do your customers need, say, products of high quality? No, they don’t.
If you are in a hospitality business — do your customers need excellent service? No, they don’t.
We live in different cultures, speak different languages, and worship different gods (if any), but we are all human beings. And we all have some things in common. One of them is the set of sixteen basic needs. And while thinking about your business strategy, you must take them into account.
Sixteen basic needs
Our brains are a result of meticulous work of evolution. For thousands of years, it polished and…