Strategic Seeing

Strategic Seeing

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Strategic Seeing
Strategic Seeing
Feeling Of Guilt As Customer Value

Feeling Of Guilt As Customer Value

Sometimes even founders don’t know what value they create for customers

Svyatoslav Biryulin's avatar
Svyatoslav Biryulin
Dec 05, 2022
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Strategic Seeing
Strategic Seeing
Feeling Of Guilt As Customer Value
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Strategy — map it out yourself

Sometimes even founders don’t know what value they create for customers

Source of the picture — Lexica

In September 2009, I came home late in the evening. It was not the first time I did it. Actually, It’s hard to remember a single day when I came home at the same time as most ordinary people. The company I ran still struggled with the financial crisis implications, so I had to work much. My one-year-old son was sleeping in his cot. My wife said nothing but didn’t have to — I knew everything she wanted to say, and she was right.

Guilty fathers

A year ago, I conducted a strategic project for an International startup. The founders created a mobile projector able to project pictures, movies, or cartoons to any white, smooth surface. Their initial idea was to protect children’s eyes from harmful blue light any screen releases. Studies show that blue light can damage light-sensitive cells in the retina.

The device was nice-looking, small, and easy to use. But it wa…

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