Business growth life-hacks
Five steps founders need to take to fix it
One of my mentees, let’s call him Peter, is a co-founder of a successful start-up in the garbage collection market. Three years ago, they found a large customer segment whose demands were not covered by the available solutions. So they built up a prototype, pitched their idea to investors, got seed money, and launched a kind of “uber” for small and average organizations, helping them take out their garbage fast and easy. Since the market was close to empty then, the revenue was skyrocketing for some time, but later it froze. And he asked me for help.
The text below is not yet another one-size-fits-all approach since any situation is unique. But from my experience, these five reasons are responsible for hampering companies’ growth in 80% of cases.
Step #1. Check your customers’ needs
Every business earns money by satisfying clients’ desires. Founders remember about it when a company is young but tend to forget when the fi…