Business Goals As The 'A' Note
We Live in Only One Point in Time - Now
David Beckham is one of the greatest football (soccer) player ever. As he said is the interviews, when he was a kid he was ready to play from dawn till dusk – until it got too dark to see the ball. Then he went home, and since he was not allowed to do football inside, he kicked his sister’s teddy bears.
When David joined Manchester United, he spent hours polishing his renowned free kicks. He hung old car tires in the corners of the goal and used them as targets.
And then he deservedly became rich and famous.
Beckham’s story can serve as a good example of strategy. He had the goal, he worked hard as hell and moved towards it without deviating from the course. And, finally, he succeed.
But I disagree with this view of his biography.
A strategy and a goal
When I ask attendees at my lectures what strategy is, they invariably say that it is a 'way to reach the goals.'
From this point of view, every company must have a goal, a BHAG, a kind of dream. And a strategy is a…