Business As an Unfair Trade
What do you exchange your money and time for?
Do you use social media? Most likely, yes.
But are you satisfied with your feed? Most likely, not.
Social media is the perfect example of the mismatch between customer needs and business interests.
If you’re offered something for free, you’re the product
All theory, dear friend, is gray, but the golden tree of life springs ever green!
Johann Wolfgang von Goethe. Faust
According to economic theory, any business seeks to fulfill customer needs.
For instance, if I need a hammer and a nail to hang a clock on a wall, different companies may learn it and suggest several ways to satisfy my need.
– One company can sell me a hammer and a nail in a supermarket.
– Another company can sell them to me online
– The third company can offer me to send a professional to my house who’ll hang the clock instead of me
– The fourth company can offer me a clock that can be hung without using a hammer and nails.
– Etc.
So, theoretically, there is a point in time and space where we, me…